LOS ANGELES, Jan. 14, 2014 - With participation by domestic and international buyers hitting record levels, the NATPE||Content First Market and Conference in Miami is poised to have one of its most active business markets ever, NATPE President and CEO Rod Perth said today. Attendance figures for domestic and international buyers attending NATPE are pacing well ahead of last year.
In addition, a groundbreaking keynote session with Fred Graver, Twitter’s Head of TV, Jean-Philippe Maheu, Twitter’s Managing Director, Global Brand & Agency Strategy, and Glenn Brown, Twitter’s Director of Promoted Content and Sponsorships, and will carry through the theme “No Barriers. New Business,” and examine how buyers, sellers, distributors and advertisers can leverage the extraordinary power of Twitter to enhance their business. Lauren Zalaznick, Founder of LZ Sunday Papers, will moderate the conversation.
“We are very optimistic based on the numbers that the 2014 NATPE market and conference will be one of the most active in our history,” said Perth. “We are building on our relevance to the video content industry and the tremendous amount of energy and momentum created last year.”
With more than 645 million active users, Twitter has created a staggering number of connections and an incredibly powerful mechanism for thoughts and ideas. An average of 58 million tweets – more than 9,000 per second – are sent per day, and an estimated 135,000 new Twitter users sign up daily. Twitter’s partnership with TV networks, producers and talent over the past five years has introduced a new creative and business canvas as viewers across all genres tweet about programming in ever-growing numbers.
“The keynote conversation will have particular resonance with the NATPE community as we debate how to maximize the power of content through social media,” added Zalaznick. “We will discuss the new ways for producers, distributors, network and local station executives to use Twitter to boost ratings, revenue and engagement with audiences.”
NATPE is the “Market of the Americas,” and this year's theme "No Barriers. New Business." reflects a commitment to create the first – and most important – must-attend market of the year for the linear and digital content communities, and increasingly for advertisers and brands. NATPE breaks down the barriers by setting new expectations and possibilities, and creates the big-tent environment where deals start, and then get done across every platform.
The annual Market and Conference will once again be held at the Fontainebleau Resort, Miami Beach (). NATPE also produces NATPE||Europe, Prague Hilton Hotel, Czech Republic ( ) the premier market for the dynamic and evolving content industry centered in the CEE. Visit us at www.natpe.com.