The success of these movies drive home the fact that Christians represent a huge portion of the population in the U.S.: according to a Pew Research survey, around 37 percent of Americans attend church.
The Heaven is for Real audience was 62 percent female and 51 percent over the age of 35. They awarded it an "A" CinemaScore, which suggests word-of-mouth will be strong. Ultimately, it should wind up higher than Son of God ($60 million).
Playing at 2,417 locations, Heaven is for Real earned an excellent $21.5 million this weekend. Add in its Wednesday and Thursday grosses, and the faith-based true story has already grossed $28.5 million.