The SOCIAL MEDIA world of Jeri Mouio
Mayor among trend-setting Mayors that leverage social media to connect with residents
You have to respect an elected official that meets regularly with the media to discuss whatever they want. That approach is just one of the numerous unique approaches that the City of West Palm Beach Mayor Jeri Mouio uses to connecting with the residents of the city.
Elected Mayor of the City of West Palm Beach in March, 2011, Mayor Mouio has several social media accounts and she’s not afraid to use them. She also has a Facebook account as does the city of West Palm Beach. She also strategically uses YouTube to regularly broadcast meetings and updates.
The use of social media is not only a formidable communications tool for the President of the United States, but it is becoming a normal tool for Mayors across the country. While some Mayors of major cities have hundreds of thousands of followers, Mayor Mouio currently has 1,115. I just raised the number to 1,116 (and counting). That’s not bad. Compare that to Jacksonville Florida Mayor Alvin Brown (2,429 followers), or Dallas, Texas Mayor Mike Rawlings (1,231). Los Angeles Mayor Villaraigosa has only 728 followers.
Researchers note that social media allows an open flow of easy to digest information to occur between individuals and networks. “I work hard to connect through social media” said the Mayor. “I do a lot of my own tweets and love to get feedback from people.” She added that the city has in the past hosted Twitter town hall meetings which help connect residents. “So many residents of them have smart phones. People don’t hesitate in giving feedback or responding to questions.