Mazda North American Operations (MNAO) today reported calendar year (CY) 2014 total (combined fleet and retail) sales in the U.S. of 305,801, up 7.7 percent over 2013 and the best result since 1994 (20 years), the last time the company sold more than 300,000 vehicles in a single calendar year. MNAO retail-only sales reached 278,880 units, representing an increase of 6.0 percent over 2013, and the best retail sales year since 1994, further showing the company's reduced reliance on fleet sales. Combined December U.S. sales of 24,808 vehicles represent an increase of 8.0 percent versus last year, and the best December since 2012 (27,253).
"2014 can only be described as historical when it comes to Mazda sales," said Ron Stettner, vice president of sales, MNAO. "Mazda3, Mazda6 and CX-5 have out-performed all year and, as a result, we surpassed 300,000 vehicle sales for the first time since 1994. The support of our dealers, along with the strongest, most-competitive showroom we have ever offered is the driving force behind our success; I'm confident we'll continue this momentum through 2015 and beyond."
Key December and CY2014 sales notes:
Mazda Motor de Mexico (MMdM) celebrated its best-ever month with sales of 5,182 vehicles, up 26.0 percent versus December of last year. Total CY2014 sales for MMdM equated to 40,987 vehicles, representing an increase of 23.0 percent when compared to 2013, its best-ever calendar year of sales.
Key MMdM December and CY2014 sales notes:
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United Statesand Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.