Twitter is spiffing up its home page in hopes it will get more people to flock to the service.
The new home page features some of Twitter’s most popular content. Categories include “TV Shows & Stars” and “Cute Animals.”
Twitter is making a play for people who are not logged in to the service. After they click on a topic, people will see a stream of tweets from popular accounts in real time, the company said.
Before the makeover, people who navigated to Twitter.com just saw a welcome page with a prompt to sign in.
The San Francisco company is looking to reignite growth, part of its strategy to build “the world’s largest daily audience.”
Twitter has 288 million users but says about 125 million more visit Twitter.com each month without signing in.
Baird’s Colin Sebastian says he’s optimistic about Twitter’s growth potential, predicting it will reach more than half of Internet users over the next five years.
“Despite early signs of a slowdown in user growth, Twitter remains quite early in terms of overall Internet or mobile phone installed base penetration. In addition, user growth on an absolute basis actually appears steady and predictable,” Sebastian wrote in a research note. “We actually believe that Twitter is becoming a core part of the consumer web mosaic.”
The new home page that Twitter has been testing for months is rolling out first to U.S. users on desktop computers.